What is the user experience? The precise definition is a person’s perceptions and reactions to the use and expected use of a product, system or service. More simply, user experience is how you feel about every interaction you face when you use it.
Good user experience requires a user to answer these questions:
- Can you use it?
One of the most basic requirements of good user experience is being able to achieve what you’ve set out to do.
- Can you find it?
Good user experience is that you can find the information you need quickly and accurately. Is there a navigation menu or find the product by searching online or by other means.
- Do you want to use it?
If you have a good experience due to a product’s design is intuitive and a delight to use, you’ll want to use it.
Now, let’s talk about some bad user experience!
When the site is too slow, too complicated, confusing, roadblocked, people will click to leave. Bad website design can give customers bad user experience. For example, there is an auto-play video, text or images are too big or too small, confusing icons and so on.
Web page loading speed is very important. If the site or app slow to load like taking 4 seconds to load, users will click to leave since everyone is impatient.
There are pop-ups triggered on the first visit to a site after a handful of seconds or triggered right when you’ve shown intent to leave. So, when pop-ups appear, how fast can you find and click the “X”? For me, I will click the “X” immediately because I don’t pay much attention to the content in the pop-up window. Instead, it just affects my user experience.
Since advertising is the main revenue of a website. We usually see a lot of ads on both sides of the page. In general, advertisements with clickbait thumbnails or titles create cognitive load for users. They don’t pay attention to these ads. Like me, when I look through the website, sometimes there are some ads about the products I have browsed before. These ads are redundant to me and I don’t want to see them.
In the end, think of the website as a product that you provide to users who must enjoy the overall experience of using the product. If you think of it that way, you will be able to provide the best user experience that will help you and your users achieve the goals that your site represents.
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